What a time to be in business, hey? Isn't it exciting? It's not? I read the paper every day, and I try my best to follow the latest developments in the global economy. What I read and what I learn tend to be very disturbing. It seems that the global economy has been precariously balanced on the habits of China (producing goods at artificially-suppressed cost at the expense of their workers and their environment) and the United States (purchasing much more than it can afford on credit from China). Does it bring any comfort to know that your business is just 'collateral damage' from the collapse of this mutual exploitation system?
You know the facts: your business consists of a lot more than your livelihood. If you're like most entrepreneurs, your business represents your lifeblood, your soul, your dream. Even more so, it represents a direct route to your self-esteem. There are many committed women and men entrepreneurs out there who now feel cornered — not only entrepreneurially, but personally as well. Many people who have poured their 'blood, sweat and tears' into their business are currently standing back, drained of resources, wondering whether or not it's time to throw in the towel and get an 'RJ' [real job]. The critical questions keep coming: 'How did I get buried in the mess?' and 'How can I ever get out of it?'
