As a coach, I know very well how important goal-setting is. Also, as a coach, I know that goals aren't all that they're often cracked up to be. As critical a competency as goal-setting is, if misused, sometimes it can have some very unfortunate consequences. I want to take some time in this article to spell out some of the theoretical underpinnings of goal-setting: what it is (and isn't) and how it can be used (or misused).
When we consider what goals are and how to use them, I think it's important to start with an awareness of the context in which goals and goal-setting operates. Goal-setting is one of the elements of project management. Although I'm sure that there are many folks out there who could explain project management better than I, nonetheless, my background in ISO and QS quality systems and my experience designing, operating, and evaluating projects and their components does give me a certain valuable perspective.
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